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Online Marketing
Determine Your Target Market
Before commencing work on your website and/or online marketing project it is important to consider who your customers are. Once this is established, appropriate text and image content and colours, styles and layouts should be employed on your site. Colour and font consistency is important, for instance if you already have a corporate identity or colour scheme it is best that your presence on the internet matches this. Attractive styles and features and key phrases or images that stand out should keep website readers on your site beyond the first few seconds.
Customer Relevant and Search Engine Friendly Content
We are happy to produce the written content for your website, and can be of assistance in providing and/ or optimizing images. The text content of the site is vital to help internet users looking for what your business provides. Our content will be devised to give you the best possible chance to rank high up the search engines early on.
Search Engine Optimisation
Developing your online presence means getting your website and/ or business name out there. Much of this is about appearing as high up as possible on search engines such as Google. It is far from an exact science to do this, but a website that is well optimised for search engines will be the foundations of this, and CB Websites will give you this. We will aslo notify Google and othe rmajor search engines of the existence of your site, and upload a sitemap which helps search engines to pick up every part of your site (rather than just the homepage).
Beyond this the next stages of search engine optimisation involves reference to your business or website on directories, articles, forums or on associated websites.
Guaranteed Search Engine priority listings (Google adwords) - It is possible for you to pay search engines for your website to be a sponsored link on search engines. This means you will be right at the top when someone types in relevant keywords for your business and is something you could consider. We can arrange and manage this for you.
Increasing business through your website isnt just about Search Engine Optimisation. Sometimes having a website can be used to support your existing advertising, i.e. having your domain name listed on your business cards, posters, leaflets adverts in newspapers - not only will this give your potential and existing customers a chance to see what you can provide and perhaps even buy from you directly online, but it will also help you appear more professional.